CRM Systems in Lithuania: How to Choose the Right Solution

What is a CRM system?

CRM (Customer Relationship Management) is software that stores information about customers, their inquiries, deals and communication history in one place, instead of scattered spreadsheets, emails and notes.

Its core function is managing the sales process — from first contact (lead) to closing a deal and repeat business. Broader systems add invoicing, task management, or warehouse and service modules on top.

When does a business genuinely need a CRM?

A spreadsheet is usually enough while the number of customers and deals is small and 1–2 people handle them. A CRM becomes necessary once at least one of these applies:

• Several people work with the same customers and need a shared history, not personal notes
• Follow-ups (calls, quotes, invoices) get forgotten or delayed
• It's unclear how many deals are actually in the pipeline and how likely they are to close
• Management needs reports that a spreadsheet can no longer produce without manual work
• Customer information "leaves" with a departing employee

What problems should a CRM actually solve?

Before picking a specific product, name the problem you are solving — it determines which CRM type fits at all:

• Customer and deal data scattered across people/files → you need one shared data source
• Sales process is invisible to management → you need a visible pipeline
• Manual invoicing and follow-up → you need invoicing/payment integration
• Stock levels do not match reality → you need a warehouse module, not just a sales CRM
• Service/warranty handled separately from sales → you need one system with a service module

Sales CRM vs. business process management systems

Most international CRMs (HubSpot, Pipedrive and similar) are built primarily for sales teams: contacts, deals, tasks, email integration. They do this well, but usually do not manage warehouse, service or more complex internal processes — that needs separate tools or costly add-ons.

A business process management system (like DSOLVER CRM) combines CRM with other company operations — warehouse, invoicing, service, a B2B portal — in one database. This is valuable when those processes are genuinely connected (e.g. a sale should deduct stock automatically), but unnecessary if you truly only need sales tracking.

The most important CRM selection criteria

• Scope: sales tracking only, or also warehouse/service/B2B
• Adaptability: can it be fitted to your specific fields and workflow, or only used as pre-built
• Integrations: which systems (bank, accounting, online store, couriers) must connect
• Data migration: is there help moving data from Excel/a legacy system
• Time to go live: days/weeks or months before real work starts
• Language and support: local-language support, or English-only via a ticket system
• Vendor lock-in: can you export your own data if you switch later
• Total cost structure: monthly fee, per-user cost, implementation/migration priced separately

Standard, configurable, or custom-built CRM?

CRM solutions on the market broadly fall into three types, each with its own place:

• Standard self-service CRM (e.g. HubSpot, Pipedrive) — you sign up yourself, pay per user/month, customization is limited to settings, not code
• Configurable/modular CRM (e.g. DSOLVER CRM) — deployed with a team, modules/fields/roles are fitted to your process during rollout, pricing is usually a fixed plan
• Fully custom-built system — written specifically for your business, maximum flexibility, but also the highest cost and longest timeline

What integrations does a Lithuanian company typically need?

Lithuanian businesses most commonly need integrations with banks (SEB, Swedbank, Luminor and others), accounting systems, an online store platform (if selling online), courier/shipping APIs (DPD, Venipak, LP Express and similar), and email. Before choosing a system, write down your exact list — some integrations on standard international CRMs are only available through third-party add-ons (extra monthly cost), while on custom-built systems they exist only if commissioned separately.

Migrating data from Excel or a legacy system

Migration is often underestimated when planning a CRM rollout. Before signing, clarify whether the vendor helps move your existing customers, products, stock and history, or whether you will have to do it manually. This directly affects the real timeline and cost, even if the software itself is cheap.

How CRM implementation works

A typical rollout sequence, regardless of the solution chosen, covers: discussing processes and requirements, migrating data, connecting integrations, setting up users/roles, training, and a trial period before full cutover. On standard self-service systems you often do this yourself in a few days; on configurable or custom systems this stage happens together with the vendor and can take anywhere from a few days to several weeks or months, depending on scope.

How much does a CRM system cost?

CRM pricing is driven by several independent factors: number of users, chosen modules, number and complexity of integrations, and whether data migration or custom fitting is needed. Comparing a bare "from €X/month" figure across vendors is therefore misleading — what matters is exactly what that price includes.

For example, DSOLVER CRM publishes three MRR plans (prices excluding VAT; final amount depends on the number of users and integrations): Starter €149/mo, Business €349/mo, Enterprise from €699/mo — with the first 2 months free to trial the standard version. Implementation, data migration and custom integrations are quoted separately once a contract is signed.

International self-service CRMs (HubSpot, Pipedrive, Zoho and similar) are usually priced per user per month across several feature tiers, and change fairly often — check the exact, current figures directly on the vendor's official page before deciding.

When is HubSpot, Pipedrive, Zoho or another standard CRM enough?

A standard, self-service CRM usually fits when: you only need sales/contact management (no warehouse or service), you want to start working within hours with no rollout process, your team works comfortably in English, or you have a standard sales process that needs no specific customization. These products have large add-on marketplaces and communities — a real advantage if your needs match what the product was built for "out of the box".

When does DSOLVER CRM fit?

DSOLVER CRM fits when you need more than sales tracking alone — when you want CRM, warehouse, invoicing, service and/or a B2B partner portal in one system, with local-language support and direct contact with the team during rollout. The system is individually fitted to your company's processes (modules, fields, roles, integrations), not just configured from fixed templates.

If you genuinely only need sales/contact tracking with no additional modules, a standard self-service CRM may be a simpler, faster choice — we say so plainly.

When do you need a fully custom-built system?

A system built entirely from scratch is justified when your processes are specific enough that no existing product — even a configurable one — can cover them: unique production or service logic, complex multi-system integrations with internal tools, or regulatory requirements that standard products don't address. This is the most expensive and slowest path, so it's worth choosing only after confirming that a configurable product (like DSOLVER CRM) genuinely cannot cover the need.